Unless you've been living under an Internet-free rock for the past three months, memes regarding the slain gorilla Harambe have likely flooded your various social media accounts. The meme itself is fairly standard as far as Internet humor goes: frequently crude, always irreverent, and fueled by the hurt feelings of those who legitimately cared about the gorilla being mocked by everyone else who just wanted a quick laugh. But the truly remarkable thing about the meme is this:
it won't go away. Months have gone by since Harambe was shot and killed, yet jokes and humorous image edits continue to pile up. And what's even more fascinating? There's actually a psychological reason for why that is.
The eponymous gorilla. Image courtesy of Reuters.
First, a little background for those lucky few who might've missed the whole incident. On May 28, a three-year-old boy climbed into a gorilla enclosure at the Cincinnati Zoo and was grabbed and dragged around by Harambe, a 17-year-old Western lowland gorilla. To prevent the kid from getting hurt, a zoo worker shot and killed Harambe. The whole event was captured on camera, and received international media coverage over the controversial decision to kill the gorilla. Scores of people were outraged, blaming the child's mother, the zoo worker, and the whole zoo industry for killing the gorilla. Scores of other people, however, quickly to took to social media to mock Harambe's supporters for their anger while the world was plagued with real, pressing concerns. And that, my friends, is where the memes began.

Unlike last year's killing of Cecil the Lion, for example, legetimate animal rights activists were quickly drowned out by rampant memes from all corners of the Internet. Song lyrics, image edits, and mash-ups with other memes are just some of the examples of Harambe's post-mortem fame, which has only continued to rise as the weeks have gone by. Keep in mind, most memes don't last too long, typically being eclipsed by the next new one at a rate of about one a month; that makes the proliferation of the Harambe meme that much more curious. Even the Cincinatti Zoo fell victim to the memes,
deleting its Twiiter account following the issuing of a formal statement condemning those pesky Harambe memers. Leave it to the Internet to chase America's second-oldest zoo away with memes.
But despite appearances, the Harambe meme is actually a great example of the textbook definition for "meme". According to Richard Dawkins, the British biologist who first coined the term, a meme is a behavior, idea, or style that spreads from person to person within a culture. The desire among people to replicate and spread the meme to others is called imitation. Essentially, Harambe has been given significance by our popular culture, and the social desire for people to be included in that culture is what drives them to replicate and disseminate the meme. Looking around campus, it's easy to see this is true; any whiteboard on the door to a dorm room is fair game to have "dicks out for Harambe" (one of the many branches of the original meme) scrawled all over it, and even mentioning "Harambe" in conversation will generate an immediate and familiar response.
The psychology behind the process is relatively simple: people want to feel included, and the very nature of memes allows a common ground to form between them through a shared, often humorous, idea. In Harambe's case, the outcry over his death was replaced by mockery of said outcry, which transformed into ironic mourning for his death that is collectively seen as humorous. The irony surrounding the meme has been its primary staying power, which has been further fueled by the massive exposure the meme has gotten following Harambe's death. The more the media talks about how "out of control" the meme has gotten, the more people want to hop on the bandwagon and be a part of a societal trend. Now that a societal idea has been transmitted through mass media, it's become virtually unstoppable, a juggernaut of a dearly departed gorilla taken from us far too soon. (See what I did there? Meme.)
Even the fact that some may consider the meme hurtful has done nothing to slow the Harambe train. This is due to a sort of "relief effect" of the joke: it's okay to joke about a gorilla being shot because he was, when you get right down to it, just a gorilla. However, it's not considered socially acceptable to joke about, say, 9/11. Why? Because real people were really affected, rather than a crop of butthurt animal activists quickly rendered irrelevant by a meme of their own outrage. Harambe memes are society's way of joking about typically untouchable topics, an expression of humor that's usually kept bottled up for the sake of propriety. Collectively, we've all unscrewed the pressure valve to let all that bottled up morbid humor escape, with Harambe as our glorious mechanism.
Personally speaking, I find the meme to be hilarious, and for exactly the reasons I gave above. Harambe makes a funny, socially acceptable punchline to just about anything, and it's rendered more humorous by how rampant it is across campus. Even knowing that I'm spreading the meme because of human social behavior has done nothing to make me stop wanting to spread it.
So, here's to you, Harambe old boy. May you find the eternal glory in memeified death that you never got in life.
Photo: SelectALL/Cincinatti Zoo/Getty Images
Sources:
http://nymag.com/selectall/2016/07/harambe-forever.html
http://www.nytimes.com/2016/08/25/us/the-complicated-appeal-of-the-harambe-meme.html